In today’s sea of insight tools, most fast and cheap solutions offer little science, while most scientific solutions take too long and cost too much. At Consensus Point, we uniquely help our clients to tackle these challenges by offering what we call efficient confidence.
Speed: If reliable consumer insights can’t be delivered fast, business partners will opt to go without.
Credibility: Often “claimed” survey results don’t match behavior.
Breakthrough: Traditional research methods don’t succeed in identifying breakthrough ideas.
Response Bias: Representative samples don’t exist online.
Respondent Engagement: To collect good research, the experience needs to be engaging. Especially for millennials.
The collective judgment of the crowd, a proven prediction market algorithm, automated technology and our expert team deliver quantitative and qualitative research results more efficiently than ever.